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Specialist Bra Fitting from Sadie the Bra Lady

An ill-fitting bra can cause neck and back ache, and cause breasts to sag, Sadie the Bra Lady has devised a unique bra fitting method to find the correct size and style bra to suit any body shape.

We stock over 175 sizes and more than 4000 bras in our shops. The items have been carefully selected for their suitability and are available in a range of seasonal colours as well as the usual basic stock. However you shouldn't buy a bra unless you have been fitted for it at one of our branches in the north east.

whats new

What's New

Get rid of those old bras, see this seasons latest bras, briefs and accessories.

what's new.

Visit Our Shops

We have shops across the north east, find your nearest Sadie shop.

award winning

Award Winning

Sadie is the Drapers Record 2010 Lingerie Retailer of the Year Award. See more awards

Customer Favourites

Top Brands Elomi Fantasie Fauve Freya Goddess Miraclesuit Panache Royce
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